How we turned a $7 product into a $1.5M revenue machine at 3.9x ROAS
REVENUE
$1.55M
ROAS
3.93x
ad spend
$393K
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Before
Low-ticket product ($7)
Fragmented variant availability
Standard product presentation
Limited variant visibility
After
$1.5M new customer revenue
3.93x ROAS
$3M yearly topline revenue
Optimized variant presentation
The Challenge
The business faced multiple fundamental challenges:
Extremely low price point ($7) made profitability challenging
30+ diferent colorways created inventory complexity
Customer search behnaviour showed specific colorway intent, but product discovery was difficult
Competitors selling identical products created price pressure
Solution #1: Visual Merchandising Revolution
Implemented comprehensive feed improvements:
Redesigned product thumbnails to showcase full colorway range
Created dynamic variant displays
Enhanced product discovery architecture
Optimized visual hierarchy for conversion
Solution #2: Strategic Pricing Matrix
Developed multi-tiered pricing strategy:
Implemented calculated bulk discounts
Optimized shipping cost structure
Created strategic bundle offerings
Heavy focus on AOV maximization
Results and impact
Verified performance metrics:
Generated $1.5M in new customer revenue
Achieved consistent 3.93x ROAS
Added $3M to yearly topline revenue
Established scalable growth model
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