How we captured 30% market share at 2.8x ROAS for a DTC brand.
REVENUE
$381K
ROAS
2.88x
ad spend
$133K
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>
$ Full_case_breakdown
Before
< 1.5x ROAS
<5% market share
Price war to the bottom
<$35 AOV
After
2.88x ROAS consistently
30% market share dominance
40% increase in average order value
Six-figure business valuation
The Challenge
When this DTC brand approached us, they were caught in the classic race to the bottom. Every competitor in their space was slashing prices, leading to razor-thin margins and unsustainable business practices. The owner was working 80-hour weeks just to maintain a barely profitable operation, with no clear path to scaling or exit.
"We were literally checking competitor prices every morning and adjusting ours accordingly. It was exhausting and unsustainable," the owner explained during our initial consultation."
Solution #1: Value-Based Offer Restructuring
Instead of joining the price war, we completely reimagined the offer structure:
Developed unique product bundles that competitors couldn't easily replicate
Introduced tiered pricing with value-added services
Created a premium shipping option that actually increased conversions
Implemented a customer loyalty program that improved retention by 40%
Solution #2: Advanced Feed Optimization
We revolutionized their product feed through systematic testing:
Conducted over 200 A/B tests on product titles
Developed a proprietary image optimization protocol
Created dynamic pricing rules based on competitor analysis
Implemented seasonal title modifications for peak shopping periods
The Execution Journey
Month 1:
Complete offer restructuring
Initial feed optimization
Baseline ROAS improvement to 2.0x
Month 2:
Advanced A/B testing implementation
Customer feedback integration
ROAS increase to 2.4x
Month 3:
Market share growth to 15%
Competitor analysis refinement
ROAS stabilization at 2.8x
Results and impact
The transformation went beyond just numbers:
Achieved 30% market share within 90 days
Maintained 2.88x ROAS consistently
Reduced owner work hours from 80 to 30 per week
Enabled a six-figure exit opportunity for the brand owner
Created a sustainable competitive advantage
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