How we added $80k MRR in just 21 days
REVENUE
$217K
ROAS
3.20x
ad spend
$67.7K
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$ Full_case_breakdown
Before
Dependent on reselling
Limited brand control
Seasonal revenue fluctuations
No owned product line
After
$80K MRR increase
3.20x ROAS
Category leadership
Successful brand transition
The Challenges
The business faced critical transitions:
Heavy reliance on reselling other brands' products
Need to establish own product line
Competing against established brand awareness
Managing seasonal demand fluctuations
Solution #1: Brand Transition Strategy
Implemented transition plan:
Competitive product feed optimization
Strategic market positioning
Precise budget allocation
Full-funnel marketing approach
Solution #2: Market Leadership Campaign
Executed aggressive growth strategy:
Uncapped Performance Max bidding
Strategic CPC management
Enhanced shopping experience
Competitive displacement tactics
Results and impact
Verified outcomes:
Achieved category leadership position
Added $80K MRR in three weeks
Maintained 3.20x ROAS during scaling
Successfully transitioned to own brand
Enabled business owner lifestyle improvement
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