5x ROAS with youtube & search for Hello Custom
REVENUE
$261.5K
ROAS
5.02X
ad spend
$52.1K
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Introduction
Hello Custom (www.hellocustom.io) is a SaaS platform specializing in Print-on-Demand (POD) services. Their unique offering—lifetime access to their software—provides a one-time payment model rather than monthly subscriptions. Our objective was to drive sales for this lifetime subscription at a 5x Return on Ad Spend (ROAS) through a focused YouTube and Search Ads strategy. Given the client’s preference for consistent profitability over large-scale volume, we carefully crafted and implemented a full-funnel marketing approach
Before
High-value subscription requiring more persuasion
Untapped YouTube audience potential
Competitive disadvantage against MRR mode
After
5x ROAS: Maintained consistently across both YouTube and Search channels.
High Conversion Efficiency: The one-time payment angle resonated strongly with competitor-search users, making them more likely to convert.
Enhanced Brand Credibility: Leveraging past organic YouTube content showcased Hello Custom’s proven capabilities, increasing trust among new prospects.
Sustainable Approach: Achieved profitability without overly broad scaling, in line with Hello Custom’s preference for stable, predictable growth.
The Challenge
High-Value Conversions Hello Custom’s lifetime subscription has a higher price point compared to monthly competitor offerings, meaning each conversion is valuable but can require more persuasion.
Audience Awareness Although Hello Custom had an existing YouTube audience, those viewers needed effective re-marketing and messaging to convert.
Competitive Landscape Competitors like Anywhere POD charge monthly, which can be enticing for users. Communicating the one-time payment’s long-term value was critical in the face of well-known incumbents.
Solution #1: Full-Funnel YouTube Approach
Creative Development & Ideation
Assisted Hello Custom in scripting new ad creatives and repurposed successful organic YouTube content.
Top/Mid-Funnel Placements
YouTube Pre-Roll Ads: Showcased the unique lifetime offer to viewers who hadn’t yet engaged deeply with Hello Custom’s platform.
Demand Gen Ads: Re-engaged warm audiences, tapping into user interest and driving them toward final purchase.n
Solution #2: Competitor Search Campaigns
Anywhere POD Focus
Bidding on competitor brand keywords, most notably “Anywhere POD,” yielded strong returns by presenting Hello Custom’s lifetime subscription as a superior alternative.
Unique Selling Proposition (USP)
Highlighted the one-time payment model to differentiate from monthly subscription competitors, ensuring that each ad underlined cost savings and convenience.
Precise Audience Targeting & Re-marketing
Leveraging Existing YouTube Audience
Built retargeting pools from Hello Custom’s established channel viewership, ensuring high relevancy and strong click-through rates.
Layered Re-marketingg
Separated warm leads (who watched specific videos, engaged with email lists, or visited pricing pages) from colder prospects (general channel viewers) to customize messaging.
Results & Impact
5x ROAS: Maintained consistently across both YouTube and Search channels.
High Conversion Efficiency: The one-time payment angle resonated strongly with competitor-search users, making them more likely to convert.
Enhanced Brand Credibility: Leveraging past organic YouTube content showcased Hello Custom’s proven capabilities, increasing trust among new prospects.
Sustainable Approach: Achieved profitability without overly broad scaling, in line with Hello Custom’s preference for stable, predictable growth.
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